THE
KLEENEZE BUSINESS OPPORTUNITY -
THE HISTORY OF THE COMPANY
The company was founded by Harry Crook (b
1889). Whilst trying to seek his fortune in America in the early part of the
20th Century, he obtained employment with the Fuller Brush Company. After his
return to England in 1923, he set up his own brush business in Bristol called
the Kleen-E-Ze Brush Company.
The first
major milestone in the company came in 1930 when, despite the shortage of
available money, the annual turnover topped £1 million for the first time.
Diversification
came in 1937 with the introduction of wax polishes to compliment the brushes.
Kleeneze obtained a place in industrial history in 1959 by becoming the first
company to introduce the 40-hour week.
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Kleeneze
are a founder member of the Direct
Selling Association (DSA) who hold their member companies to a strict
code of trading ethics
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In 1970
Kleeneze lead the way as one of the first companies in the UK to pioneer network
marketing – a bold step at the time, but one they have never regretted.
The first
Kleeneze catalogue, called ‘Shopping at Home’ – was produced in 1982. This
replaced the door-to-door salesman with his suitcase, who became the new
door-to-door salesman with his catalogue.
By the
1990’s, Kleeneze was so successful that they were purchased in 1995 by Farepak
Ltd - the hamper company and became part of the now £200 million + Kleeneze Plc
Group.
After
celebrating their 75th anniversary in 1998, Kleeneze extended its field of
operation and changed its name to Kleeneze Europe Limited. This showed a clear
intention of further expansion into Europe, very early in the 21st century.
Since its
inception in 1923, Kleeneze has made profit every year.
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Kleeneze
has also become a good supporter of the National Neighbourhood Watch
Association (NNWA). The Kleeneze distributors have posted millions of NNWA
leaflets to the houses in their own neighbourhoods.
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The future looks very exciting for Kleeneze, who have
experienced growth of over 700% in the last 8 years. Currently turning over
around £100 million, our turnover is projected to grow to over £250 million in
the next 5 years. Not only is the company set to expand, but so are the
earning potentials of their self-employed distributors, who will share all the
associated benefits.
Wealth
Warning
"It is illegal for a promoter or a participant in a trading scheme to
persuade anyone
to make a payment by promising benefits from getting others to join a scheme. Do
not be misled by claims that high earnings are easily achieved."
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